Our first Valentine’s Day at our new storefront was fun because we took a fresh approach to this (what I consider) fluffy holiday. I have worked in many retail locations throughout my design career and therefore have experienced the craziness of Valentine’s Day firsthand. Because I get so disenchanted with the mass production of the same thing … like a dozen red roses … I decided to put my own twist on the holiday. I started by deciding that I was not going to do anything mainstream. I picked two different more modern designs. I then met with our awesome neighbor Haute Chocolate and incorporated 4-count boxes of their hand-crafted chocolates into one of our specials. I struggled not to eat all of them before they were sold, however I did do some sampling. Okay, a lot of sampling!
This is what we offered:
As the big day approached I started really thinking about the varieties of flowers I wanted to use. Even though roses are the flower mostly associated with the holiday – I avoided them. I picked long-lasting blooms mixed with a variety of different greeneries and even some berries (i.e. hypericum, berzillia). I even had some fun with looping grasses!
I will have to say, I was impressed with my attitude about the holiday. I think that because I went with something more eclectic I was excited. Check me out as I am approaching the truck to retrieve my Valentine’s Day blooms. I look almost giddy!
I spent a lot of time on the truck picking out some extras and closely checking out the product I ordered. Valentine’s Day is such a huge day for the floral industry so I have learned to be cautious.
Overall, it was a sweet holiday. I look forward to next year and have already decided to trust my instincts and not follow what is traditionally done. It is ok to be different!
Images by Slogan