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Floral Designs at The High Point Furniture Market

In my blog last week I talked about my appreciation of design challenges, especially when they require a more thoughtful and distinct approach.  This week I wanted to go into more detail about a rather large project I tackled this past spring .  In April I was hired by Cyan Designs, a home decor company based in Fort Worth, Texas, to do the floral designs and installations for their showroom at the High Point International Furniture Market.  Cyan is known for their vibrant and unique decorative objects that span the color spectrum and are meant to make a statement in any setting.   Their showroom consisted of fifteen rooms filled with beautiful and edgy home furnishings.  Each room was different – different colors and a different vibe.  We had to dream up several designs and/or botanical accents for each room that was consistent with the unique feel of that particular space.  The florals had to highlight, not distract, from the products.  We wanted market visitors and buyers to recognize both the beauty and the function of each object and how it would translate into their own space.  To add to the design challenge, all of the florals had to fade gracefully over the duration of market and we had to do all the design and installation on site in High Point.  Lets just say it took a lot of thought and planning!  Over the course of two days our team put in over fifty man hours on this job and we loved every minute of it.

Unlike most special events, and especially weddings, this experience was not about the wow factor.  This was the true essence of thoughtful floral design.  There were so many things to consider as we planned and executed this challenge- color palette, traffic flow, lighting, sight lines, and even the mood of each room.  It was also exciting to use such a wide assortment of containers.  We loved designing in tall O-shaped vases, wide low metal bowls, and beautiful glass pieces with small nooks and crannies on the side just calling for an orchid bloom or pop of moss.

I loved working on this corporate job for Cyan Design for two reasons. First, it took me out of my comfort zone and really challenged our entire team due to the scope and complexity of the project. Secondly, it introduced me to this unique company that creates “beautiful objects for beautiful lives”.  I've already got my sights set on some of their vases and candle holders and one show stopper of an orange glass chandelier.  I loved every minute of this experience and hope to have the opportunity to do it again!   ~Amy

Thoughtful Floral Designs, More is Not Always Better

In my experience, big, full arrangements with a high stem count are easy to design.  It doesn’t take a skilled designer to wow an audience with huge containers crammed with lots of flowers.  While it will take more time and money to go big, it requires a lot more knowledge and experience to create smaller, more thoughtful designs. How do you get the WOW factor with smaller more thoughtful designs?  This is when true design expertise and years of experience shine. A thoughtful floral design happens when the bend of each stem as well as the size/color/texture of each bloom matters.  It is when a designer is forced to really think about depth, line, and negative space versus just filling a vessel with lots of pretty stems.

Now, I’m not going to lie; like most designers, I love to go big.  I enjoy having access to tons of blooms and the opportunity to create a jaw-dropping arrangement with loads of product spilling out.  However, I also love a design challenge.   I truly enjoy creating something that I have to really think through because this is when all my years in the trenches pay off.  Since the young age of sixteen I have worked under many different designers learning, growing, and developing my craft.  When I am given an opportunity to tap into my extended understanding of floral design I truly feel creatively fulfilled.

Sometimes these design challenges come in the form of weddings or corporate jobs.  However, I don’t like to just wait for something to come to me.  When I’m feeling the need to push boundaries I love to collaborate with my dear friend and photographer Liz Nemeth.  She’s a fellow daring creative and we love to brainstorm off the wall ideas that I can design and she can photograph.  Check out some of my favorite images from our collaborations, which I think are great examples of thoughtful designs where less is more.  Check back in next week when I will talk about a recent large corporate job that required lots of smaller, intentional designs in a wide assortment of gorgeous containers.

~Amy

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A Day in the Studio, Amy Lynne Originals

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What is a day in the Amy Lynne Originals studio like?  Well, lets just say that each day is different.  Different flowers.  Different designs.  Different people.  It is a very dynamic place.  Traci Arney (sweet friend and amazing photographer) recently spent an entire day with us.  She was there to capture it all - from the arrival of the flower truck, vase prep, designing, loading, delivering...pretty much everything.  While we did squeeze in head shots, a team shot, and other more planned poses, the bulk of the day was very similar to a design day at ALO.  

I had one goal in mind when we planned this day with Traci.  I wanted images that really reflect US.  Right now, when you look at our company (whether it is our existing website or on a social media platform) you see loads of flowers and a little bit of me.  What you don't see is the process, the team, and the joy we have creating.  With that being said, I did not do much to prepare for this day with Traci.  I did not make a bunch of pretty designs that I spent hours perfecting for her to shoot.  I did not prep vases or fill buckets with water.  Instead, we let the day unfold naturally.  We WORKED that day...and we worked hard.  And guess what?  It is not all pretty!  There were stems all over the floor, water spilled on the worktables, a Fed Ex delivery arrived, my dog (Moose) was running around, my phone was ringing, my husband stopped by, and I am sure we broke at least one vase - because that just happens!

Why did I reach out to Traci for this project?  Obviously, she is a badass photographer.  But, also I love how her images are edgy, fearless, and unexpected.  I strongly believe that ALO is also a bit edgy, fearless, and unexpected.  While we are well-trained in traditional design and love a variety of design styles, we also are always up for a challenge.  My heart starts really pumping when a client is looking for something a little different.  In our "about" section I say we are " fearless" - I am not suggesting that I don't have fear.  There is always a small amount of fear when doing something creative.  Harnessing this fear is when it gets good.  Overcoming fear and creating from the heart...that is what makes it fearless design.

A new website is in the works that will have lots of images from this beautiful day.  In the meantime, here is a little taste.

Many, many thanks to Traci and her assistant Evin.  Y'all went above and beyond! 

Many many thanks to my team.  I feel so blessed to have each of you!

Best,
Amy

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Still Life Inspired Photo Shoot

This was a very special photo shoot for me. I am now totally hooked on studying artwork for design inspiration.  It is not an easy task to translate something from a canvas to a fresh design.  I was intrigued and super jazzed to try it.  

To prepare for this shoot I studied artwork by Rachel Ruysch and Severin Roesen.  I was amazed at the detail in each painting.  The use of food, wine, and even insects along with the florals was so interesting.  

Michelle with Michelle Wright Events did a beautiful job with styling.  While I created the actual floral designs…she worked her styling magic. Her thoughtful placement of props made the images truly look like works of art.  

As for the photography, I can't say enough good things about Live View Studios.  How they used different lighting…different backgrounds…different angles… and so on blew me away.  Brent's mad photography skills truly made the designs look like paintings!  

More information and images about this photo shoot can be found on Cottage Hill Magazine.  

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What is a Flower Clinic at the Winston-Salem Flower School?

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One type of program I offer at the WS/FS is called a flower clinic.  This is my relatively new and random idea…and I kind of love it.

What is a flower clinic?  A flower clinic is a program at the WS/FS that uses flowers to give back to our city. I know, this is kind of vague.  I wanted the concept to be sort of vague in hopes of finding different avenues to use my studio, skills, and resources to give back.

The WS/FS will host flower clinics quarterly. A flower clinic could be...

...centerpieces for a fundraiser.  I would work with an organization to find out what they need and then come up with a game plan.  The twist is that the organizations' volunteers would need to come to the studio and help design, load, and deliver all the flowers. They would have access to my skills, creativity, tools, vessels, and vans.  The goal with this plan is to reduce the labor I would have to provide so I can do more - plus, it gets more people in the studio learning about floral design!

…designing flowers to spread some joy.  Our first flower clinic was with the Augsburg Youth Group.  The youth group came to my studio and designed bouquets for The Lonely Bouquet Project.  I provided a quick and easy demonstration on how to make the bouquets and then set them loose.  I had a bunch of leftover blooms from an event the day before that otherwise would have been tossed.  They used these flowers and some extras to create cheerful bouquets.   After the bouquets were made they split up into groups and left the bouquets (with adopt me tags) around Winston-Salem for people to find.  I loved watching all the kids design and hearing about all the places they decided to place their bouquets.  It was so cool!  Images from this flower clinic are below.

Have an idea for a flower clinic?  Call me 336-287-3459 to check on availability and make a plan!

Best,
Amy

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The Winston-Salem Flower School Winter 2015 Evening Workshop

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The Winter Inspiration floral design class was also offered in the evening.  It all started with wine and fun conversation.  We moved on to my demonstration of a compote style design.  Following the demonstration everyone designed. It was an evening filled with creativity and fun!

The next wave of classes will be announced soon.  I can't wait to have more flower friends designing in my studio.

Cheers,
Amy
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The Winston-Salem Flower School Winter 2015 Morning Workshop

It was a delight having each of these fellow flower lovers in my studio to design.  I started the class with a demonstration.  We talked about color, lines, anchor flowers, texture, and so much more!  Each attendee had the opportunity to design a compote style arrangement.  The were all so different - and so beautiful!

Follow this link to subscribe to the WS/FS newsletter -  subscribers are the first to learn about upcoming classes!

Cheers~
Amy

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Flowers for a Styled Shoot - The Lofts at Union Square in High Point

Ohhhhhh, I loved being a part of this styled shoot.  Elegant. Soft. Romantic. Dreamy.  Just plain lovely.  

The day was beautifully styled by Michelle Wright Events.  The photography by Live View Studios blew me away.  The clean setting was perfect at The Loft at Union Square.  I was just so happy with it all.

Honored to have it featured on Every Last Detail.  

Enjoy~
Amy

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The Winston-Salem Flower School - Holiday Wreath Workshop

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I had an amazing group join me on a cold December evening to make custom holiday wreaths.  I started the evening with wine, yummy snacks (thank you Trader Joes!), and a demonstration. That is how we roll at the WS/FS.  You start off by enjoying some refreshments while learning floral design tips and tricks.  Such fun!  

After the demonstration each attendee was free to create.  What I found so interesting is that everyone watched the same demonstration and had the same choice of materials to work with.  When is was over, each wreath was completely different.  I loved it!  

Once again, whenever I teach I end up learning.  It is so cool.

Many thanks to Anna Paschal Photography for the images and Leigh Pearce Wedding for her support and direction.  Y'all are the best!

Want to design with me?  Give me a call.  Lets create something beautiful.  

Amy

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The Beginning of the Winston-Salem Flower School

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I have been dreaming about this for quite some time!  I love to teach.  I love having flower enthusiasts in my studio eager to learn and create!  I've had workshops in the past, but they have been sporadic and somewhat unstructured.  I figured if I put a name to it, maybe I could get the word out and help this grow!

I love Winston-Salem.  I love how the arts continue to grow in this beautiful city and I want to be a part of it.  Floral design is art.  It is my passion and I want to share it.

Check out the WS/FS link on our website for the class schedule. Follow this link to subscribe to our newsletter. 

There is no experience necessary - just a love of flowers and your imagination.

Amy