What is a day in the Amy Lynne Originals studio like? Well, lets just say that each day is different. Different flowers. Different designs. Different people. It is a very dynamic place. Traci Arney (sweet friend and amazing photographer) recently spent an entire day with us. She was there to capture it all - from the arrival of the flower truck, vase prep, designing, loading, delivering...pretty much everything. While we did squeeze in head shots, a team shot, and other more planned poses, the bulk of the day was very similar to a design day at ALO.
I had one goal in mind when we planned this day with Traci. I wanted images that really reflect US. Right now, when you look at our company (whether it is our existing website or on a social media platform) you see loads of flowers and a little bit of me. What you don't see is the process, the team, and the joy we have creating. With that being said, I did not do much to prepare for this day with Traci. I did not make a bunch of pretty designs that I spent hours perfecting for her to shoot. I did not prep vases or fill buckets with water. Instead, we let the day unfold naturally. We WORKED that day...and we worked hard. And guess what? It is not all pretty! There were stems all over the floor, water spilled on the worktables, a Fed Ex delivery arrived, my dog (Moose) was running around, my phone was ringing, my husband stopped by, and I am sure we broke at least one vase - because that just happens!
Why did I reach out to Traci for this project? Obviously, she is a badass photographer. But, also I love how her images are edgy, fearless, and unexpected. I strongly believe that ALO is also a bit edgy, fearless, and unexpected. While we are well-trained in traditional design and love a variety of design styles, we also are always up for a challenge. My heart starts really pumping when a client is looking for something a little different. In our "about" section I say we are " fearless" - I am not suggesting that I don't have fear. There is always a small amount of fear when doing something creative. Harnessing this fear is when it gets good. Overcoming fear and creating from the heart...that is what makes it fearless design.
A new website is in the works that will have lots of images from this beautiful day. In the meantime, here is a little taste.
Many, many thanks to Traci and her assistant Evin. Y'all went above and beyond!
Many many thanks to my team. I feel so blessed to have each of you!